“Quick Quiz- What is common between following bollywood divas-  ‘Deepika Padukone, Madhuri Dixit, Vidya Balan, Zareen Khan, Sushmita Sen, Dia Mirza, Karishma Kapoor’?
Well, this year when these ladies stepped out for public appearance in ‘ethnic wear’ – most of the times they chose-  ‘Anarkalis’.
At Ethnic Junction, we notice such trends well before they become viral, and it is such set of skills that make us first among equals in the ‘online fashion wholesaling’ world. The Indian diaspora, especially NRIs, keeps a keen eye on what’s trending in bollywood fashion- fashion clothing, fashion accessories, footwear’s etc. Indian Women of all age groups would go to any lengths to emulate the style/fashion adorned by their favourite stars. Fan following, as all of us would vouch for, has no boundaries. 
This craze for bollywood presents a unique business opportunity to anyone who has a ready audience in form of NRIs. Ethnic Junction acts a bridge between manufacturers and online resellers/boutique owners/fashion designers etc., as we work in tandem with some of the best designer/business houses across textiles hubs in India. Our creative inputs combined with the manufacturing ‘finesse’ of our suppliers, together allow us to showcase to our customers garments that caters to changing requirement of indian diaspora.

With over 3 years of experience in online ethnic wear, Ethnic Junction is one of the most well-known and loved brands in the online ethnic wear retailing community. We are renowned for bringing stylish yet affordable trending fashion to online ‘fashion retailing’ world. The unique touches we bring to our collections help us standout from the rest of the crowd. Our customers can always rely on us for great going-out looks and occasion wear like weddings, cocktail parties etc.

We pride ourselves on being the perfect e-commerce destination to offer everything you need for a brand new head-to-toe look.

Love Ethnic Fashion. Love Ethnic Junction.